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Agriculture for self-reliance in Africa.
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1. Social Search Gaining Steam
Social search directories, basically search engines that allow members to rate and review listings, are getting more and more popular as people move their Internet surfing mobile. Getting restaurant reviews by zip code when you’re out with friends or finding a veterinarian when traveling has become a one button task on the newest generation of phones - of course, then just push another button and get a directions, coupons or place a call. The primary search engines such as Google, Yahoo and MSN are also pulling reviews from listings on social search directories as a way to add content to their local directories. If you’ve either ignored getting listed or just didn’t know about these types of site, now is the time to invest some time and a small amount of money to make sure you get listed, found and reviewed. Here are some of the primary candidates for your social search strategy citysearch insiderpages judysbook merchant circle yelp switchboard superpages yellowpages.com Each of the above directories has either built or is in the process of building applications to reside on the home screen of iPhones and other smart phones. These social business directories are getting into the “location aware” act as well. With new phone coming equipped with GPS capabilities, services are being built that can tell where your phone is and deliver services and information based on that. Yelp just launched their location aware application for iPhone users that pull up business reviews based on your phone’s location. You know, it just might be a good idea to make sure your business is listed and getting some good reviews in the Yelps of the world. This type of business search in only going to get bigger!

2. Types of social marketing
Using the benefits and of doing 'social good' to secure and maintain customer engagement. In 'social marketing' the distinguishing feature is therefore its 'primary' focus on 'social good', and it is not a secondary outcome. Not all public sector and not-for-profit marketing is social marketing. Public sector bodies can use standard marketing approaches to improve the promotion of their relevant services and organizational aims, this can be very important, but should not be confused with 'social marketing' where the focus in on achieving specific behavioural goals with specific audiences in relation to different topics relevant to social good (eg: health, sustainability, recycling, etc). As the dividing lines are rarely clear it is important not to confuse social marketing with commercial marketing. A commercial marketer selling a product may only seek to influence a buyer to make a product purchase. Social marketers, dealing with goals such as reducing cigarette smoking or encouraging condom use, have more difficult goals: to make potentially difficult and long-term behavioral change in target populations. It is sometimes felt that social marketing is restricted to a particular spectrum of client -- the non-profit organization, the health services group, the government agency. These often are the clients of social marketing agencies, but the goal of inducing social change is not restricted to governmental or non-profit charitable organizations; it may be argued that corporate public relations efforts such as funding for the arts are an example of social marketing. Social marketing should not be confused with the Societal Marketing Concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues. Social marketing applies a “customer oriented” approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs More here

3. Four New Ps
Personalization: It is here referred customization of products and services through the use of the Internet. Early examples include Dell on-line and Amazon.com, but this concept is further extended with emerging social media and advanced algorithms. Emerging technologies will continue to push this idea forward. Participation: This is to allow the customer to participate in what the brand should stand for; what should be the product directions and even which ads to run. This concept is laying the foundation for disruptive change through democratization of information. Peer-to-Peer: This refers to customer networks and communities where advocacy happens. The historical problem with marketing is that it is “interruptive” in nature, trying to impose a brand on the customer. This is most apparent in TV advertising. These “passive customer bases” will ultimately be replaced by the “active customer communities”. Brand engagement happens within those conversations. P2P is now being referred as Social Computing and is likely to be the most disruptive force in the future of marketing. Predictive modeling: This refers to algorithms that are being successfully applied in marketing problems (both a regression as well as a classification problem).

4. Brand
A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols and sound which may be developed to represent implicit values, ideas, and even personality. The key objective is to create a relationship of trust. The brand, and "branding" and brand equity have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies". In non-commercial contexts, the marketing of entities which supply ideas or promises rather than product and services (e.g. political parties or religious organizations) may also be known as "branding". More here

5. Social Marketing
Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. Social marketing can be applied to promote, for example, merit goods, make the society avoid demerit goods and thus to promote that considers society's well being as a whole. This may include asking people not to smoke in public areas, for example, ask them to use seat belts, prompting to make them follow speed limits. Although 'social marketing' is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of 'social marketing' is 'social good', while in 'commercial marketing' the aim is primarily 'financial'. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having 'two parents' - a 'social parent' = social sciences and social policy, and a 'marketing parent' = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. More here

::FREE SOFTWARE DOWNLOAD

Take advantage of this great opportunity. We are giving away vintage software for FREE. You'll find that these programs are staples in every computer user's diet. Many of these programs are not available anymore anywhere else but here. Not new stuff here. Vintage stuff that is impossible to find anywhere else.

Free Web Conference system

Free VOIP web conferencing system. No more phone calls. Interact in our live online seminars daily. All are invited to learn from well known Internet Marketing Gurus. You don't need software for this. Just go to Vereconference™ and sign up for a free trial account.

AOL Press

FreeMart is pleased to still offer you the oldest HTML Editor on the web today -- AOLPress. A true WYSIWYG (What You See Is What You Get) Editor, this software makes it easy for anyone to publish their own web page. All of this fun for FREE?!?! WOW!!

Cool Edit

CoolEdit is an excellent and full-featured audio editing, processing and multi-track recording environment. You can have lots of fun with your Wave files - the possibilities are uncounted. To name just a few of them : Convert the frequencies and bit rates of a wave file, mix and fade in and out of tracks, cut the track where ever you want, pass it through various filters...

Fax Check Software

Need to collect money remotely... FAST? Fax Check Software does just that. Impress your clients with the ability to have them fax a check to you and deposit it immediately. Easy to use!

Alive

Alive is a simple online evaluation software. It will check the Integrity of your ISP connection. By installing and opening it, it will keep your dial up connection from failing on you. A must utility for Win95 users who use the Internet via dial up.

J-Quote

Another secret revealed!. Bill Reid's JQuotes is a simple way to generate Javascript "random quotes" functions in your HTML documents. Just provide the quotes and JQuotes will create the code, paste in your document and you're done.

Spam Eater

SpamEater will connect with your ISP's mail server and check each email message found there. It compares the information in the message with your valid email addresses and against an extensive listing of known spammers.

AOL Messenger

This exciting and easy-to-use instant communications service allows you to see when your Instant Messenger buddies are online and then communicate with them instantly -- no matter how they access the Internet.

Another great Calculator

This software makes for a great gift. Sell it via the classified newspapers. Offer it for free + postage and handling of, say $5.00. It works and can bring in a little extra cash too! I know, I do it myself. Entreprenurialism at work!

Site Submission Software

We have created this program to give anyone the capability to submit their websites to hundreds of submission resources, automatically. Whether you are a webmaster with multiple domains or a newcomer, this program will make submitting your website an easy process.

Bill Calculator

BillCalc is a small utility that helps you calculate the amount one needs to pay per month to pay off a balance within a user-specified amount of time. Don't have an amortization table available? Get BillCalc. Need more money? Contact your FN distributor!

Home mortgage Calculator

Offers a fresh perspective on borrowing by automatically displaying calculation results on a 2-dimension grid as you enter the loan variables. Users may view grids of loan amounts, interest rates, or payment amounts based upon the entered loan variables.

Search and Replace

This software is dedicated strictly to find words or frazes in multiple files and changing them An absolute must for the Web page developer. Also handy, if you have a portfolio of files that need to personalized for a new recruit

Java Buttons

Hey, how do they do that fancy mouse over stuff! Well, I will tell you and show you how too! Down load this tutorial and sample scripts. This is where I started and look at what I can do now! You can too! Lets make the Internet - Beautiful!

Access Mac disks on your PC

Floppy disk formatter and copier that supports all standard disk types, including DMF and other extended capacity formats, and Macintosh HD. Will also copy most non-DOS MFM disk types.

Submission Wizard

Cad Files Stuffing

A program that will compress, decompress cabinet files. Ie. the .cab files that come with Internet Explorer 4.0 or the ones that reside in your Windows directory. This program is one of a kind, no other on the market, and its FREE!

Make a meta tag

Get your homepage at the TOP of search engines. Using meta tags in your HTML documents will increase your listing rate: your page will go on top of search engines. Instant Meta Tag Generator does it for you. Simply fill the form, copy the code and paste it into your HTML page.

Tagmaster

Automatically set up your meta tags on one or hundreds of pages at a time. Search engines rely on your meta tags for indexing. If indexed correctly, your page will rise to the top of the search results. This will result in getting 1,000s of hits to your pages.

Genious 2.0

Genius 2.0 is a collection of GUI-based utilities, designed to enhance Windows 95/98/NT Among many other things, It keeps your ISP from dropping your connection. Extensive help file User-defined global hot keys - hit Ctrl+Shift+M to check your mail! Plus an incredible interface!

Mileage manager

Combines flexible mileage, fuel and vehicle usage tracking and report writing, with appointment calendar, trip and PIM features. Maintains client and location visitation histories. Great for laptops or desktop use.

Time In

Time-IN is a simple, straightforward connection keep alive utility (pings a remote system at interval to defeat connection time-outs.) Runs in the background, minimal impact on system resources, can be operated automatically.

Disk Tool

A simple utility to format disks and do diskcopies. Especially handy if you need to produce a lot of disks for a mailing, demo or limited distribution. I bought a professional version and payed over $300 for the very same thing. I guess I make dumb mistakes too!

MLM Pro

One of the main purposes of MLMPro* is to help you keep track of people. That's basically what contacts are: people and companies that you have contact with. This means that one of the most basic and useful skills you can know is how to use MLMPro* database.

Tree Pad

TreePad is a new way to store personal notes and other information. As it happened very often with me: something interesting came by, and I wanted to write it down, store it somewhere. Where to save it so that I will easily find it again in a few weeks?

Door Bell

Doorbell is a Internet program that tells you who's online at all times, alerting you in real time when friends sign on and continually tells you which are online. A must for the Internetizen who needs to keep in touch, like you!

Network Builder

The NetworkBuilder System teaches you the business one step at a time and is designed to give you day to day control over the vital information that you need to be successful. It will not only teach you the network marketing business, it will help you train you organization to do the same thing.

Web Mole

With Web Mole you can search the Internet using the standards of the search engines like Lycos, Excite, Infoseek, so you gather email addresses of targeted queries. In other words, the same sophistication as a mail house sells addresses via demographics.

FTP Edit

Edit web-pages over FTP quickly and easily. FTPEdit opens up files on a remote computer and lets you edit them in a stream-lined interface. Original and cool, excellent for doing quick updates to your web site. Free to individuals, $30 for commercial use.

Norton

This is a free (really free!) Windows 95 - NT application released and it scans and cleans most viruses. The proper use for this is BEFORE you infect your computer. For example, you download a file, save it to disk, then you can scan it before you run it, if it's infected you can clean it and then run (or discard if you wish)

Web Position

WebPosition saves you many hours of work a week by consistently and comprehensively monitoring your Web site's search positions while alerting you to problems. With WebPosition you'll have the reports you need to make improvements, correct problems increasing your Web site's traffic!

Post it on your monitor

A little (in)utility for Windows95 that allows your desktop to be littered by sticky post-it like notes, reminding you of an anniversary, of the book you have lent 3 years ago to Bob, or simply to buy some bread for your spouse. Very nice, sits on your tray area. Freeware.

Partition Manager

Partition Manager is a freeware utility, for disk partitioning. It allows you to: Save, restore, and compare MBR Create, delete, and resize partitions Format FAT-16 and FAT-32 file systems Manage Extended DOS partition Print out IDE disk parameters

Web Tutor

This is an award winning tutorial on web page creation and design. I wish I had had this tutorial when I first started out! It is simple, direct and very easy to use. It covers the very basic to super advanced issues. If you want to know how to do it, get this file! ***********

Global and HTML edit

Automatic, fully customizable color-coding of HTML tags. Search and replace text in single files or entire directories. 32-bit application from the ground up and more. Those of you who like the freeware version, try the new shareware HomeSite version 2.0.

PGP Email encryption

Since the time of Julius Caesar, key management has always been the hardest part of cryptography. PGP gives your email complete privacy through encryption. A must if you are corresponding trade secrets to associates via email. I do!

HTML runtime presentation

Would you like to create your own presentations, tutorials, documents, helps, info, newspapers in HTML and after that, distribute them ? The tool you need is HTML Executable. It includes a wizard which compiles a single executable with all your web pages and files.

Whois software

Unix- style "whois"- performs "whois" queries , "host" - looks up the host name of an IP address, or the IP address of a host name , and "finger" - performs "finger" queries functionality under Windows 95 or Windows NT command windows.

Virtual Desktop Manager

The ONLY INTELLIGENT Virtual Desktop Manager - you can TEACH the program PERSISTENT RULES in order to have your desktop really efficient (and good-looking too!). Small, fast and reliable, it might change forever the way you work on your electronic desktop!

Screen Capture Utility

SnagIt is an advanced screen capture utility for Win 95 and Win NT. SnagIt supports capture of user-determined areas of the Windows display. It can save the capture to a variety of graphics file formats, send it to the clipboard or send as an attachment to a (MAPI) mail message.

WSFTP

Transfer files quickly and securely with this supercharged FTP client. Work through firewalls and proxies with drag-and-drop functionality and 128-bit SSL encryption. You can even alter remote images directly from your favorite image editor.